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The Gulf States Shipbuilders Consortium (GSSC) was formed in 2006 to provide a forum for interaction among the shipbuilding industry in the Gulf States, to expand the number of technically skilled workers in the region...Read more

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GSSC LAUNCHES PR CAMPAIGN

GSSC launched a six-month PR campaign in May 2008. The purpose of the campaign is to increase public awareness of the career opportunities in the shipbuilding and repair industry along the Gulf Coast. The campaign is designed to attract, develop, and retain a robust labor force in Alabama, Louisiana, and Mississippi.

For the campaign, GSSC has retained the services of Bond PR and Brand Strategy, a firm out of New Orleans, LA. Because GSSC represents shipyards in Alabama, Louisiana, and Mississippi, the campaign will be executed using a regional approach, engaging specific GSSC partners in appropriate local markets and regions. This approach, according to Skipper Bond, the campaign’s champion, will instill ownership of the initiative among local shipbuilding leaders and workers.

Primarily targeting high school students, under-employed/under-valued workers in various industries, community and technical college students, transitioning military, and Hispanics, the campaign will highlight the fact that there is an alternative to college and low hourly jobs, which is often hidden from high school graduates and other key audiences.

The campaign will also target administrators/guidance counselors at high schools and technical and community colleges, parents, news media, economic development organizations, elected officials, and current and past shipbuilding employees.

If you are not a member of GSSC and would like more information about joining GSSC or about this or other initiatives the consortium is involved in, contact Audrey Smallwood at 205-943-4737.

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